Tactix - International Fantasy Sports Platform

Tactix is a global fantasy sports platform designed to engage fans across multiple sports, including soccer, basketball, and more. My role focused on the complete UI/UX design of the platform, creating a design language that would appeal to an international audience. The key innovaton was the integration of a digital card marketplace where users can trade player cards, adding a collectible and economic layer to the fantasy sports experience.

I designed complex interfaces for real-time scoring, team management, and a multi-currency marketplace. The project involved creating culturally sensitive design variations for 25+ countries to ensure global appeal. In addition to the core gameplay, I designed a non-intrusive advertising system that allowed for monetization without detracting from the user experience. The design was built using a modular system in Figma, allowing for rapid expansion into new sports and regions.

The platform launched to significant success, attracting over 10,000 beta users globally and achieving a 4.7-star rating in user testing. The marketplace design proved highly effective, facilitating thousands of player card trades in the first few months. The project demonstrated how high-end design can transform a complex data-heavy platform into an engaging and accessible experience for sports fans worldwide.